Integrating an app development in e-commerce can be one of the strategies that are part of the key to the success of your business. For those who do not know what it is, E-commerce is also known as mobile commerce and involves the purchase and sale of products or services through any mobile device such as smartphone, tablets, etc. There are about 4 million downloads of apps per day and 90% of the time it takes a user picks up the mobile is to use an application. Also, trends for 2016 reflected the consolidation of e-commerce among consumers. Below is a list of advantages or benefits that e-commerce in Jacksonville has to have a mobile application. Integrating an app development in Jacksonville FL for e-commerce is more useful, simple and manageable than a web page. The information is much more accessible and, also, there are applications that allow modifying the arrangement of the elements, colors, sizes, etc. Presence, notoriety, and strengthening of the brand. Possibly these are the main benefits that an app can bring to a business. Once downloaded, it will be permanently in the mobile and can be consulted at any time and from anywhere. The possibility of use without internet connection. Many applications can be viewed without an internet connection. It will not be possible to make a purchase, but at least they serve as a showcase at any time of the day. The positioning of a brand. The icon of a brand will appear on the main screen of the users, and that already supposes to be inside its menu of options when purchasing. Also, both the Store and App Store are visited by thousands of users a day interested in downloading new applications. A proper positioning of the app within these will generate many more visitors. Loyalty. A download of the mobile app already means a degree of commitment, as users will have chosen your app and will resort to it before another. New customers will appear, but it is also possible to keep loyalty to the older ones. Through push notifications, it is possible to send offers, information about new launches or exclusive alerts. A new channel of communication with customers. As it is possible to obtain statistics about their behaviors and preferences, in addition to the push, they can be sent direct messages and include the social networks so that the users can share their purchases and experiences. Storage of personal data. Most apps store your data securely, which prevents you from filling in the same forms each time you sign in or make a purchase. Speed. They also allow you to navigate faster than on a web page. The loading time of the information is vital so that the user does not leave. The above advantages make it easier to plan the sales strategy and thus improve the user experience. These are some of the benefits that a mobile application can bring to both the user and the company. It is important that this contributes value to the user and is different from the competition. For this, it is best to put into the hands of professionals in app development in Jacksonville FL who can design and develop mobile applications for guarantees, attractive, intuitive and useful, so that the user is comfortable and always find what they seek. Related video: For more marketing tips, click here.
The marketing strategies define how a campaign will achieve the business objectives of your company. This requires identifying and prioritizing those products with greater potential and profitability, select the public you will lead, define brand positioning you want to achieve in the minds of customers and work strategically different variables form the marketing mix (product, price, distribution, and communication).
Not all products of your portfolio have the same profitability, nor the same potential. That is why you need to make strategic decisions about your product portfolio. Thus you prioritize investment of resources depending on the importance of achieving these marketing goals you have set.
To make strategic decisions about product portfolio is the right way to start working with your marketing strategies.You can use the McKinsey-General Electric matrix also called attractive-competitiveness matrix. First and depending on some products that you have in your portfolio, you must decide whether you will work for products on an individual basis, grouped by product line or your portfolio is so broad that you must work dividing by business units.
McKinsey matrix is formed by two axes. On the X axis are the “competitive position” while the Y axis is located at the “market appeal.” In the axis of “competitive standing,” you must assess the ability of your product to compete against other options available in the market and classify it in one of its three quadrants: weak, medium or strong. Moreover, the hub of “market attractiveness” as the name suggests, analyze the attractiveness of the market in which the product operates, later also sort the result in one of its three quadrants: low, medium or high.
Three areas correspond to three marketing strategies portfolio:
Invest/Grow: This field of the matrix has the absolute priority when allocating your resources. When making your investment will result in rapid growth, you need to allocate the maximum amount of your investment in this area.
Select/Benefits: This field can be reversed, but attention should be given depending on the analysis of each case. If you have finally decided to invest, there are two strategies: First is invest only in maintaining the current situation. Second is spend a greater amount of your budget item if there is a good probability that there is growth potential.
Harvest/Divest: it is advised to observe this area in the short term, disinvestment, take profits and try to sell to remove the stock.